3 person team.

8 Day design sprint.

Goal: Generate a new app idea. Test concept. Build an interactive MVP prototype. Test it again.

Our guiding question

People want to give thoughtful gifts chosen especially for the special people in their lives.

Many people want to shop at small, family-owned and minority-owned businesses.

Many of these same people often shop online. Shopping online offers people convenience, safety, and choices that they might not find by shopping in person at local stores.

How might we help people give gifts in a way that's convenient without compromising their values?

Through Background Research we learned:

There are thousands of Black-owned small businesses just in the United States, but finding them through the noise of major retailers isn't always easy. —

Consumers care more than ever about making sure their purchase decisions represent their values, especially younger generations.

Ninety percent of Gen Zers believe companies should address racial equality, according to a 2021 McKinsey study.